Sailor Jerry lives in an interesting world. On the one hand it’s an imminently drinkable spiced rum, embodying fun and mischief and good times. On the other hand, it’s still a real rum – its branding summons the independence and unapologetic rock ‘n’ roll of its namesake, the hallowed (read: bad ass) old school tattooist Norman ‘Sailor Jerry’ Collins and everything that goes with that culture he embodied and inspired so famously.
To celebrate their last decade of mayhem (and a testament to the authenticity of their rock ‘n’ roll creds), the Sailor Jerry chaps have put together what might just be the ultimate antithesis of the ubiquitous maker film. Complete with a seminal soundtrack from The Misfits (the first time, apparently, that they’ve licensed a track for a commercial project), it’s everything you’d expect:
Tattoos, butchery, barbecues, blacksmiths, wielders, tattoos, custom softtails, guitars, a little moshing, surfers, battleships, palm trees, overflowing shot glasses, tattoos, a little blood and some more tattoos.
Watch the film below. And then maybe sink a dram – straight up. Because, you know, it would be rude not to.